Our story


Gary and Emer Levy, an Anglo-Irish couple, having met in London and spent 14 years running their own restaurant, decided in 2004 to make a radical change to their lives. They decided to move on a whim to Geneva. Moving from food to men’s shoes was about as extreme a change imaginable. And so Brogue was born in 2005.

The name Brogue was chosen because it is the name of a classic man’s shoe and in the Irish language it is also the translation of the word ‘shoe’.

Move forward 18 years and Brogue has since moved to newer, contemporary premises. Brogue’s fine reputation has spread across Switzerland, Europe and beyond.

It is now a reference for the finest European men’s shoe brands. But equally renowned for professional and friendly service. Furthermore, since March 2023, ladies shoes also feature with a dedicated shop-in-shop.

Our brands

The shop

Visit our physical shop in Geneva or browse the models we have available in our eShop. We only feature a limited range online.
However, if there is any other model you wish to purchase, please contact us by phone or email.

Conveniently located next to Place Bel-Air, parking is available at the Manor car Park: 11 Quai des Bergues, 1201 Geneva

Mon – Fri from 10am to 6:30pm    |      Sat from 10am to 6pm

High quality

We insist that the quality of the shoes we sell are beyond reproach, regardless of price. We only deal with family-owned enterprises with traditional craftsmanship being a keyword.

Some of our suppliers specialize in hand stitching, others focus on innovative design. In all cases, regardless of price, we stand proudly behind our merchandise.

The leather used by our suppliers is sourced exclusively from the finest, environmentally aware tanneries in Europe.

We like to believe that we offer a total experience where caring service, sound advice and a myriad of related services, including shoe care and repairs are fully integrated.

And of course, we are equally proud of our fine coffee and whisky collection.